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Clients have often asked me what the difference is between a landing page and a home page. The answer is simple: A LANDING PAGE… has a...

Customer care is less quantifiable than customer service and is more concerned with one-to-one customer interactions.

Those of us who aren’t professional writers may not be aware of the editing part of the writing process. If you’re an entrepreneur, or...

What do you do if you’ve got a brilliant idea but you’re short of cash? The answer is simple: create a startup! There are many incredible...

Communication is at the core of any entrepreneurial effort, as a business owner you must speak in the right way to your audience

Love it or hate it, these days being on social media is a must, especially if you run a business as a solopreneur. It feels like...

The great thing about being a freelancer is that you can plan your work as you please, but how do you value your services?

It seems obvious now, but at the beginning of the current crisis, I never expected the pandemic would change the way I shop. For personal...

There’s more to creating a brand than designing a nice logo or choosing a colour palette. You need to bear other aspects in mind. For...

So, you’re staring at a blank screen, trying to get your reluctant brain to come up with good content for your next blog entry/social...