marketing

Landing Page VS. Homepage. Which One Do You Need?

Clients have often asked me what the difference is between a landing page and a home page. The answer is simple: A LANDING PAGE… has a...

Customer Care, And Why You Need To Care About It

Customer care is less quantifiable than customer service and is more concerned with one-to-one customer interactions.

How to Edit Your Copy in 5 Easy Steps

Those of us who aren’t professional writers may not be aware of the editing part of the writing process. If you’re an entrepreneur, or...

Startups: 5 Myths Busted

What do you do if you’ve got a brilliant idea but you’re short of cash? The answer is simple: create a startup! There are many incredible...

Generations: How To Talk To Your Audience

Communication is at the core of any entrepreneurial effort, as a business owner you must speak in the right way to your audience

How To Manage Your Social Media And Survive

Love it or hate it, these days being on social media is a must, especially if you run a business as a solopreneur. It feels like...

How Much Should I Charge For My Services?

The great thing about being a freelancer is that you can plan your work as you please, but how do you value your services?

What’s the Difference Between E-Business and E-Commerce?

It seems obvious now, but at the beginning of the current crisis, I never expected the pandemic would change the way I shop. For personal...

Write A Tagline In Three Easy Steps

There’s more to creating a brand than designing a nice logo or choosing a colour palette. You need to bear other aspects in mind. For...