Communication is at the core of any entrepreneurial effort, as a business owner you must speak in the right way to your audience

Which do you need to pay more attention to, copywriting or content writing? The answer is simple – both. One can’t exist without the...

Love it or hate it, these days being on social media is a must, especially if you run a business as a solopreneur. It feels like...

Nothing is more important for boosting your social media content than adding nice, catchy images. Images describe, explain and illustrate...

When it comes to creating a brand, one stumbling block my clients often find difficult to handle is choosing a font that best describes...

When starting your new business, there’s one super-exciting thing to do: give it a name! Alas, it’s also one of the most difficult things...

The great thing about being a freelancer is that you can plan your work as you please, but how do you value your services?

It seems obvious now, but at the beginning of the current crisis, I never expected the pandemic would change the way I shop. For personal...

There’s more to creating a brand than designing a nice logo or choosing a colour palette. You need to bear other aspects in mind. For...

So, you’re staring at a blank screen, trying to get your reluctant brain to come up with good content for your next blog entry/social...