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Clients have often asked me wh at the difference is between a landing page and a home page. The answer is simple: A LANDING PAGE… has a...

Customer care is less quantifiable than customer service and is more concerned with one-to-one customer interactions.

Those of us who aren’t professional writers may not be aware of the editing part of the writing process. If you’re an entrepreneur, or...

What do you do if you’ve got a brilliant idea but you’re short of cash? The answer is simple: create a startup! There are many incredible...

Communication is at the core of any entrepreneurial effort, as a business owner you must speak in the right way to your audience

Which do you need to pay more attention to, copywriting or content writing? The answer is simple – both. One can’t exist without the...

Love it or hate it, these days being on social media is a must, especially if you run a business as a solopreneur. It feels like...

Nothing is more important for boosting your social media content than adding nice, catchy images. Images describe, explain and illustrate...

When it comes to creating a brand, one stumbling block my clients often find difficult to handle is choosing a font that best describes...

When starting your new business, there’s one super-exciting thing to do: give it a name! Alas, it’s also one of the most difficult things...