Write A Tagline In Three Easy Steps

There’s more to creating a brand than designing a nice logo or choosing a colour palette. You need to bear other aspects in mind. For example, creating a tagline.

I’ve sometimes found it difficult to explain to clients why having a good tagline is just as important as having a good logo. In their minds, a tagline is something only big companies have, not first-time entrepreneurs like them who are just starting out on the adventure of creating a business.


But just what IS a tagline?


A TAGLINE IS THE VERBAL EQIVALENT OF A COMPANY LOGO


A tagline is a concentrated sentence that defines your brand values and identity. A typical tagline is composed of seven words or less. Writing a catchy tagline isn’t easy – you need to say a lot with a little, and at the same time provide a picture of what you do. And, just as you stick with a logo, your tagline is seldom changed once established.


You can use your tagline on things like:

  • STATIONERY

  • LEAFLETS

  • SIGNS

  • BUSINESS CARDS

  • WEBSITE HEADERS


A tagline that made history


Here are three easy steps for creating your tagline.


Let’s say you have a copywriting business, and you want to create a killer tagline:


STEP 1:

Write a list of words that describe what your business is all about: writer, copywriter, business, confident, experienced.


STEP 2:

Put them together in a sentence:

I am an experienced copywriter. I can help business owners to become confident writers. With my help they can develop their own unique voice that can attract their favourite clients, thereby selling more.


STEP 3:

Boil it down:

I help small biz owners become confident writers and find their voice so they can attract their favourite clients and sell more.


Cut, cut, cut until you have a sentence of ten words or less.


  • WRITING ADVICE FOR SMALL BIZ

  • YOUR BUSINESS WRITING COACH

  • FIND YOUR VOICE, GROW YOUR BIZ

Choose the best!


Tip: leave it a day or two before you choose the best sentence. This will help you approach the result with fresh eyes!



Are you struggling to come up with a unique and catchy tagline for your business that grabs attention? Give us a call for your 30-minute free consultation!





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