teamsputnikvisualNov 12, 20201 min readHow to Choose Your Brand FontsMore often than not, first-time entrepreneurs choose a font for a logo or body text, on a whim. We like or dislike a font according to...
teamsputnikvisualNov 5, 20201 min readHow to Choose Your Brand ColoursColours are fundamental in the creation of visual branding. When selecting your brand colours, you shouldn’t do based on your whims.
teamsputnikvisualOct 29, 20201 min readWhat Are Your Brand Values?Values are at the core of any brand. They define WHY a product/service is made in a certain way.
teamsputnikvisualOct 22, 20202 min read5 New Ways to Engage with your CustomersNobody could foresee a pandemic. In a few short months, our lives have all changed in ways none of us expected. In this new scenario,...
teamsputnikvisualOct 15, 20201 min readWho is my ideal customer?No business can survive without customers. Customers have the power to create or destroy a business.
teamsputnikvisualOct 8, 20201 min readWhat is a brand? Why do I need one?This is a question that often comes up when I chat with small business owners.
teamsputnikvisualNov 11, 20193 min readWHY YOU SHOULD FOCUS ON IMPROVING YOUR FORMATTINGIt’s often said that Gutenberg wold be amazed at how easy it is to publish a book these days. Is that really true? After decades of being...