teamsputnikvisual
Nov 19, 20201 min
There are four easy-to-follow-rules when designing a logo. Keep them in mind when you start thinking about creating your unique logo.
What do we do and how do we do it? What makes us different? What do we value most? What is our personality? These questions will help you to build a framework to create your logo
Research your target market. You may find out that there are some conventions in your sector. Being unique is something you should aspire to, but sometimes you need to follow the rules.
During the process, some ideas can work in theory but fall apart in practice when visualised. Hard it might be, stick with what works in practice no matter how ‘brilliant’ the idea was.
Less is more. Don’t add details for the sake of it. Think: will it work when seen small, as in the footer of a website, as well as large, as on the front of a building?