HOW TO CREATE
YOUR OWN UNIQUE
SELLING POINT (USP)
Small businesses often struggle to stand out in a crowded market. But each business is in an ideal position to create something distinctive and unique.
Sometimes, changing a few details can make a huge difference and boost customer perception about the quality of your brand. Starting with a few simple questions about your product or service, we’ll help you to develop your USP.
We’ll explore how best to market and package your product, and discuss possible niche markets that can boost sales of your product or service.
Note: this session will not cover graphic design brand identity and brand strategy.
Duration 1 hour - £100