HOW TO CREATE

YOUR OWN UNIQUE

SELLING POINT (USP)

Small business often struggle to stand out in a crowded market. But each business is in an ideal position to create something distinctive and unique.

 

Sometimes, changing a few details can make a huge difference and boost customer perception about the quality of your brand. Starting with a few simple questions about you product or service, we’ll go on to develop your USP.

 

We’ll explore how best to market and package your product, and discuss possible niches that can boost sales of your product or service.

Note: this session will not cover graphic design brand identity and brand strategy.

Duration 1 hour - £100