Who is my ideal customer?

No business can survive without customers. Customers have the power to create or destroy a business. If they like a product or service, they are more than happy to share their experience with their friends, and the same goes when they dislike something.


Their judgement is fundamental to the expansion of a business. As business owners, we need to understand who our ideal customer is.

Here’s a simple one-minute video that shows you the basics of how to find your ideal customer.


If you have a problem defining your ideal customer, why don’t you join us at https://www.eventbrite.co.uk/e/finding-your-ideal-customer-a-half-day-workshop-with-antonella-caputo-tickets-117381995709


The workshop is held via Zoom. In this friendly environment, you can relax – children, cats and dogs are welcome to join in! - and share your thoughts.


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