Values are at the core of any brand. They define WHY a product/service is made in a certain way. They describe the philosophy of the business. Brand values define why you buy or choose not to buy a product/service. When it comes to outlining your brand values, they should be:
MEANINGFUL - your brand values should reflect something you are passionate about
WELL-DEFINED - your brand values shouldn’t be vague
UNIQUE - your brand values should be at the centre of your business philosophy
TIMELESS - your brand values will act as the guideposts for everything you do.