I was walking through a park one day and my attention was caught by the colors of the bushes and trees.
What has this to do with anything? You may ask. Well, it suddenly dawned on me that there were more than just one shade of green. Every tree, every bush had a different tone. Some were blueish, others had a hint of yellow. Some affected me emotionally more than others.
Colors have a deep effect on our minds, and they are an important factor in the choices we make. This is especially true when it comes to planning the sale of products.
A big part of sales planning is dedicated to the choice of color for logos, packaging and advertising. It’s important to choose colors that best convey the values of the brand, and attract the attention of customers. In fact, color choice in sales is so important that:
85% of shoppers say that color is their primary reason for choosing one product over another.
66% of people won’t buy certain appliances unless they come in their preferred color.
26% of full color ads in magazines get recognised more than black and white ads.
Color increases brand and logo recognition by 80% (source)
If you’d like to know more about how to choose your branding color, you can read all about it in my other blog post here
As if this wasn’t enough, color can be a contributing factor affecting the way we shop. It’s been found that:
1. Impulse shoppers prefer RED, ORANGE, BLACK and ROYAL BLUE.
2. Budget shoppers go for NAVY BLUE and TEAL.
3. Traditional shoppers are into PINK, SKY BLUE and ROSE. (source)
So, colors have a deep impact on our psychology, and when it comes to how a product or service is marketed, color choice is an important factor determining whether sales go up or down.