Updated: May 4
We use expressions like ‘blue mood’ to indicate sadness, or ‘looking through pink lens’ to indicate a hopeful state of mind, what about being green for envy or be red, in different shades, for rage? We use colours to describe our emotions and feelings.
Colours are fundamental in the creation of visual branding. When selecting your brand colours, you shouldn’t do based on your whims, they define your brand and they create the first emotional impact.