CREATE A "PERSONA"
HOW TO UNDERSTAND
No business can exist without customers. Often, small businesses struggle to get off the ground simply because they are targeting the wrong audience. Starting with a few simple questions about your brand, product or service, we’ll focus on finding the right audience for your brand, creating a ‘persona’, a fictional character which represents your typical customer. This will be a point of reference for your marketing strategy.
This session will also explore possible outlets that will make your brand more flexible in a fast-changing market.
After one week I’ll send you a PDF with a description of the persona, your target customer.
Note: This session will not cover graphic design, brand identity or brand strategy.
Duration 1 hour - £100