HOW TO ‘BUILD’ A BRAND
Behind every small business, there’s a big story. Building a brand is all about telling the story of what you do, and most importantly, why you do it. During this session we’ll talk about how to:
EXPLORE THE PURPOSE OF YOUR BRAND AND TELL THE STORY BEHIND IT
EXPLORE HOW TO ESTABLISH AN EMOTIONAL CONNECTION BETWEEN YOU AND YOUR CUSTOMERS
UNDERSTAND HOW TO BE FLEXIBLE IN A FAST-CHANGING MARKET
CREATE A UNIQUE IDENTITY THAT STANDS OUT IN A MARKET CROWDED WITH SIMILAR PRODUCTS AND SERVICES TO YOUR OWN.
By the end of the session you’ll have a perfect strategy for creating your own unique and distinctive brand.
Note: this session will not cover VISUAL BRANDING – creation of logos, colour flags etc.
Duration 1.5 hours - £150.