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When starting your new business, there’s one super-exciting thing to do: give it a name! Alas, it’s also one of the most difficult things...

It seems obvious now, but at the beginning of the current crisis, I never expected the pandemic would change the way I shop. For personal...

There’s more to creating a brand than designing a nice logo or choosing a colour palette. You need to bear other aspects in mind. For...

No business can survive without customers. Customers have the power to create or destroy a business.

This is a question that often comes up when I chat with small business owners.